Thursday March 22 at 1pm Eastern and 10am Pacific
Presenter: Rick Knight, President, Performance Administration Corp.

How one dealer improved his first year customer retention from 20% to over 55%, resulting in record profit improvement.

It is more true today than it ever has been: It's easier to keep the customers you already have than to go out and find new ones all the time. And to be sure, improving Customer Retention is one of those elusive goals in the car business. But it's no secret; if you can get your new and used car customers to use your service department, your chance of selling them their next new or used vehicle goes up dramatically right along with your profits on service sales. Rick Knight is a Customer Retention expert and will be with us to show you exactly how one dealer overcame a sub-par Customer Retention performance raising first-year retention from 20% to over 55%. Customer Retention; it's the gift that never stops giving!

You will learn:

• How to accurately measure your past and current Customer Retention performance
• How to effectively convert your customers from the showroom to the service department
• How to create a consistent flow of future service appointments and keep them in the habit

CLICK HERE to register